March 30, 2007:
Airblue, Pakistan's New-Generation airline, has introduced Frequent
Flyer Membership cards as a part of its 'Blue Miles' customer loyalty
program for repeat passengers.
Blue Miles cards are for Airblue passengers who are registered as
frequent flyers on Airblue's website. Registered passengers who
have traveled between 2,000 and 20,000 miles receive the standard
"Blue Card,"and those who have traveled more than 20,000
miles receive a "Platinum Member" card.
its passenger-friendly program, Airblue is offering 100% greater
redemption miles to its frequent flyer passengers than the existing
offers in the market. In addition to offering free ticket rewards,
Airblue is also offering Business Class check in and invitations
to the Blue Lounge to its Blue Miles Platinum Card members.
Both Blue and Platinum cardholders can take advantage of extended
benefits, including: Priority Tags on checked in Baggage, Preferred
Boarding, Priority Check in, Personal Assistance at Self-Check in
Kiosks and Preferred Seating.
the future, Airblue plans to offer more value added services through
its Blue Miles program, including: Purchase of Upgrades to Business
Class, Purchase of Excess Baggage, Extra Miles for Online Purchase,
Purchase Merchandise for Miles, Exclusive Customer Support, and
Discounts at partner Retail Outlets.