Karachi, March 30, 2007:
Airblue, Pakistan's New-Generation airline, has introduced Frequent Flyer Membership cards as a part of its 'Blue Miles' customer loyalty program for repeat passengers.

The Blue Miles cards are for Airblue passengers who are registered as frequent flyers on Airblue's website. Registered passengers who have traveled between 2,000 and 20,000 miles receive the standard "Blue Card,"and those who have traveled more than 20,000 miles receive a "Platinum Member" card.

.
Through its passenger-friendly program, Airblue is offering 100% greater redemption miles to its frequent flyer passengers than the existing offers in the market. In addition to offering free ticket rewards, Airblue is also offering Business Class check in and invitations to the Blue Lounge to its Blue Miles Platinum Card members.

Both Blue and Platinum cardholders can take advantage of extended benefits, including: Priority Tags on checked in Baggage, Preferred Boarding, Priority Check in, Personal Assistance at Self-Check in Kiosks and Preferred Seating.

In the future, Airblue plans to offer more value added services through its Blue Miles program, including: Purchase of Upgrades to Business Class, Purchase of Excess Baggage, Extra Miles for Online Purchase, Purchase Merchandise for Miles, Exclusive Customer Support, and Discounts at partner Retail Outlets.

#