International/The News, 5 APR 2008.

KARACHI: Airblue has announced expansion of its economy class seats on aircraft from May 1, replacing its business class with an additional 23 per cent to meet growing demand in air travel.

The Airblue plan anticipates an increase in demand for affordable fares, comfort, more in-flight amenities and more destination options, said a press release.

“Airblue has always been committed to setting a higher standard for air travel, and that now includes world class economy class,” the statement quoted Nasir Ali, Managing Director of Airblue, as saying.

“Today’s passenger is savvy and expects a higher standard in economy class travel. We are going to meet this challenge by setting our standards even higher.”

Over the past three years, Airblue has grown to be the largest private airline in Pakistan.

Future Airblue expansion plans include flights to the UK, Scandinavian countries, the UAE, Middle East, India and Bangladesh.