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zawya.com/
Oman Daily Observer
By Hasan Kamoonpuri
23 September 2008
MUSCAT -- Pakistan's
biggest private carrier Airblue has launched its direct flight between
Muscat and Lahore, bringing the number of airlines touching down
at the Sultanate's capital to 25. The inaugural flight ceremony
was held at Muscat International Airport yesterday under the auspices
of Sohail Amin, Ambassador of Pakistan. In his speech, the Pakistani
Ambassador welcomed the addition of Muscat to Airblue's destinations
and said this will go a long way in enhancing connectivity and people
to people contacts between the two brother countries. Airblue will
operate three flights a week initially and within three months it
plans to add two more. Plans are also on to launch flights from
Muscat to Islamabad and Karachi in early 2009.
Sarosh Bhatti,
Airblue's general manager-marketing, said: "We are certain
that the Muscat-Lahore route will serve a growing number of passengers
between our two countries. We are hopeful that the demand will enable
us to increase our frequencies to and from Muscat in a short period
of a time." Airblue has acquired two new Airbus A319 aircraft.
With the addition of these two new aircraft, the Airblue fleet now
consists of three Airbus A321, three Airbus A320 and two Airbus
A319. Air Blue, Pakistan's second largest airline, is the first
private airline to have placed an order for 14 brand new A320 aircraft
in Pakistan, Bhatti said: "The airline prides itself in having
the youngest fleet of aircraft in Pakistan. The scheduled delivery
of these aircraft starts from June 2009 at nearly three to six months
interval."
With the addition
to these new aircraft to its fleet, Airblue will expand its operations
to Saudi Arabia, London, Birmingham, Scandinavia and the Far East.
Giving a brief about Airblue's origin, Bhatti said: "We started
operation in 2004 with two domestic flights and currently Airblue
flies to Dubai, Abu Dhabi, and Manchester and to all major domestic
points. The airline is also hoping to increase the frequency as
demand from the estimated 300,000 Pakistani expatriates living in
the emirate increases. Stating that tickets can be booked online,
he said: "We sell tickets through website and travellers can
pay through credit cards. In Pakistan, we are the most automated
airline."
"With 90,
000 Pakistanis living in Muscat", he added: "For Airblue
Muscat is a new market but it is a promising route." Airblue
is looking to corner the lucrative Gulf market with more destinations
set to follow the launch of its Muscat service. In August 2005,
Airblue started flights to Dubai, which is a huge success. "Our
market share for Islamabad to Manchester is 40 per cent and for
Dubai it is 45 per cent. It tells you that we are a dominant player
in the Pakistan airline industry," said Bhatti. Airblue carries
around 30,000 passengers each month between Pakistan and Dubai.
Earlier, George Bellew, CEO, Oman Management Company, said, "We
are delighted of the announcement of Airblue to commence flights
between Muscat and Lahore, Airblue is the 25th scheduled airline
customer to fly into Muscat, hopefully Airblue will increase their
flights to Muscat in the near future."
By Hasan Kamoonpuri
© Oman
Daily Observer 2008
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